Prime Minister Dmitry Medvedev made it clear to Belarusian President Alexander Lukashenka: Minsk must take steps towards deeper integration between the two countries. Polls have shown that, following the rise of Russian media presence in Belarus, pro-Russian sentiment increased within the society. What, exactly, is the situation in Belarus? What role could Belarusian civil society, the EU, and the U.S. play in the new paradigm?